Hello, I'm Zisha

I've always been drawn to complexity.

Unclear structures, messy information, and things that don't quite make sense at first glance tend to hold my attention. I like sitting with that uncertainty and gradually shaping it into something structured, coherent, and intuitive.

That instinct is what led me to data.

To me, analysis is not just about answering predefined questions. It is about noticing what others might overlook, uncovering patterns beneath the surface, and understanding the reasons behind them. It is also about turning that understanding into something others can see, use, and trust.

With a Master's background in Business Analytics, I work with data as both a technical and interpretive process. I use tools like Python, SQL, and Tableau while maintaining a strong focus on clarity, structure, and communication.

I care deeply about how analysis feels as well as how it functions. Not just whether something works, but whether it is thoughtfully organized, precise, and genuinely helpful. Because behind every dataset are real behaviors, decisions, and people, and that context matters.